Doma Weekly: Leadership Growth, AI Insights and DomainFi Momentum

This week on Doma showed clear signs of momentum and maturity across the ecosystem. Leadership expansion at D3, growing liquidity across domain tokens, and an increasingly thoughtful community all point to an ecosystem moving from experimentation toward sustained growth.

Doma is excited to welcome Bob Mountain as Chief Commercial and Revenue Officer at D3. Bob brings nearly two decades of experience operating at the core of the global domain aftermarket. His appointment comes as D3 looks to enter the next phase of its aggressive growth and scale the DomainFi infrastructure through Doma Protocol.

This week also marked the rollout of AI Insights, a new feature designed to help domain owners and buyers better understand a domain's real-world relevance, strengths, and potential use cases. As AI is evolving, so does Doma. Instead of guessing or relying purely on intuition, AI Insights analyzes domains across industry fit, brandability, and practical utility.

Consider the example of investors.xyz, categorized under Finance as a Dictionary and Brandable type. This exact-match finance keyword on a modern .xyz TLD makes it clearly relevant for investing and fintech use cases. While .xyz typically carries less top-tier commercial value than .com, the strength of the keyword and its clear intent give it meaningful practical utility.

The analysis reveals three top strengths. First, it functions as an exact-match keyword containing a high-value finance term that directly aligns with investor-focused audiences and SEO-driven discovery. Second, it proves clear and memorable, being easy to pronounce, spell, and recall while passing the radio test for spoken and word-of-mouth use. Third, it demonstrates strong industry fit, being immediately applicable to finance platforms, investment media, communities, and fintech services.

Possible use cases include an investor news or media portal, an investor community platform, or a fintech lead generation and education hub. Related keywords span Investors, Investment, and Finance. With AI Insights, domains become easier to evaluate, compare, and position, helping surface signal over noise in the marketplace and assisting with decision-making processes.

The platform continues showing strong metrics across all categories. Total volume reached 30.66 million with 1,852,050 total transactions. The ecosystem now includes 17,945 unique wallets and 83,603 total tokenized assets. A total of 41 domain tokens have been launched.

The top three tokens with most holders are INVESTORS.XYZ, OWNANDTRADE.COM, and SOFTWARE.AI. Looking at liquidity pools, the top three by TVL are USDC.e-ETH at the 0.05% fee tier with 272.6K dollars, USDC.e-ETH at the 0.30% fee tier with 209.7K dollars, and USDC.e-SOFTWARE.ai with 57.7K dollars.

For yield seekers, the top three pools by APR show impressive returns. USDC.e-BUYHIGH.xyz leads at 357.84%, followed by USDC.e-BRAG.com at 187.32%, and USDC.e-SOFTWARE.ai at 165.73%. Daily volume leaders include USDC.e-ETH at 346.5K dollars, USDC.e-BRAG.com at 51.3K dollars, and USDC.e-SOFTWARE.ai at 42.9K dollars.

This week features two domain owners who share how they turned traditionally illiquid domains into liquid, onchain assets using Doma.

Toufik Oussalh, a long-time domain investor and brand strategist, recently launched FixWallets.com and PayAsap.xyz on Doma. In his feature, he walks through why liquidity matters for domain portfolios and how tokenization lets owners unlock new value.

Art Malkov took a different path. Instead of holding or selling privately, he launched depin.ai and preprogrammed.com as tokenized domains on Doma. His story dives into domains as programmable infrastructure and what changes when ownership becomes liquid and onchain.

Two different perspectives lead to the same takeaway: domains don't have to stay illiquid anymore.

Community activity remained strong this week, with a noticeable shift toward more thoughtful and intentional engagement. Many members took the time to closely observe how domains behaved over several days, tracking liquidity, volume, and visibility across pools to build a deeper understanding of the system.

The week also featured a community AMA with Tomasso and Alessandro, the owners of Wines.xyz, sharing an inside look at how a legacy, category-defining domain is being brought onchain. The session covered why tokenization made sense for a long-held domain, how onchain ownership changes liquidity and access, and what it means to manage a premium asset in a transparent, programmable way.

Hands-on community support continued to be a standout. Conversations often walked through swaps step by step, unpacked onchain results, and helped newer users connect wallet balances, WETH, and explorer data into a clearer picture. These discussions frequently evolved into longer threads where members shared real, first-hand experiences. Engagement stayed active across regions, with the CN community in particular contributing detailed observations that helped surface broader patterns and insights across the server.

This week saw publication of the second WWW tutorial, continuing the walkthrough series designed to help users better understand how to navigate, evaluate, and interact with domain tokens on Doma. The tutorial builds on the first episode and focuses on practical, hands-on usage, helping users move from exploration to confident onchain action. More tutorials are coming as the team continues breaking down DomainFi concepts step by step. In episode two, the focus turns to subdomains and shows how to use the marketplace effectively.

Recent coverage includes Xangle's research on domains as RWA. Bob Mountain's appointment to D3 was featured across Business Insider, Domain Name Wire, and FinancialContent. The community can also participate in a current giveaway where trying tokenization enters users for two free domains plus a raffle entry.

This article was originally written by Doma Foundation and published on the Doma Blog. All credit to the original authors. Republished on web3guides.com with attribution to support the Doma community.